Spirits high at 10th Global Pets forum
The pet market will remain robust in the global downturn, according to Euromonitor International head of pets research Lee Linthicum. Speaking at the Global Pets Forum in Amsterdam on Thursday, Linthicum said a shift in global attitudes towards pets will keep the market growing in the next five years.
This outlook was mirrored by many of the delegates at the conference, who claimed the position of pets at the centre of the modern family would keep the industry buoyant through the downturn.
The pet population is growing both locally in the European market and in countries like Brazil, India, Russia and China, Linthicum explained. He added that pets are now seen by many in these countries as members of the family and as such, these consumers were unlikely to trade down.