RSPCA: Supermarkets back pigs campaign

Major retailers are already pledging their support to the RSPCA’s new ‘Rooting for pigs’ campaign, which is asking for clearer, more transparent labelling on pork products.

Asda, The Co-operative (Co-op), Marks and Spencer (M&S) and Sainsbury’s are the first to commit to clearer pork labelling definitions.

As part of its ‘Rooting for pigs’ campaign, the RSPCA is calling on supermarkets and other UK food retailers to work with the charity and the British pig industry to develop and sign up to a voluntary labelling agreement because there are currently no set definitions for pork product labelling.

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